Everyday there is someone that creates a new blog. And for the first few weeks, months, sometimes even years you can see them flounder around with finding their message. It is normal. But here is the thing the longer it takes for you to find your message, the longer it takes for your customers, readers, or clients have no true idea what it is that you do.
The clearer you are with your message the more people will know what you stand for. They more they will understand your goal and the more you will attract the people you are supposed to be working with and those that you best serve.
The problem is that most people don't really know how to drill down to that message from the beginning. There are products out there that can help you with that and you can contact me if you want to know about them, but I want to share the ins and outs of how to do this with you right here.
You want to get started now. Let's craft your blog message now.
That's right. You want to start right now. You want to create your blog message before you ever start blogging. You want to help people. How do you want to do that? What problem do you want to solve for other people?
Your new idea might be about creating the best cheese blog in the world, but your job is not about writing about being a cheese maker. It is about solving problems. Let be very clear with this. No matter what you are starting your job is always going to be about being a problem solver.
Now I am going to tell you this. That is great you know what you want to do for the world, you know what problem you are going to solve. And be specific with that problem. Drill it down. You are not going to be just the best cheese blogger in the world. But you are going to be the best writer about amazing hand made small batch organic cheeses.
Understand when I tell you this. This is not your message. It is the problem you want to solve. It is what you are passionate about and it is what gets you out of bed everyday to keep working toward this dream. It is the thing that will keep you holding on when every obstacle that you can imagine, even the ones you can't, land smack right in the middle of your road.
Here is where you drill down to your blog message.
It is the why? Why is it that you are solving this problem?
People love a good story and they love to know what is in it for them. They want to know why you do what you do and they want to know why you want to do it for them. Keep that point clear in your mind when you are creating your message. Make it clear why you want to help them and why what you want to do is different or better or why you care.
Then you can tell them how you want to help them and what you your product or service will do for them.
A great place to do even more research on this subject is Simon Sinek's site. He was the guy who wrote all about why you should start with Why and he has a pretty awesome Ted talk.
He talks about how Apple crafted their message. It is a great story. But I thought we would have a bit of fun. It's always to see something in action.
A while back I saw this picture in my news feed on Facebook. I love Facebook. I just love catching up with my friends and share things I know with other people. But anyway....
I thought this picture was aweful, funny, and well a little off. It was a friend of mine sharing this a video and the title just threw me for a loop. They had asked if Hot Girls Poop.
Honestly if you ask my husband I have no sense a humor. Which isn't true. I just don't get things like Monty Python. So I did not click on it and I just kepi going, but then I started seeing it pop up more and more. (No pun intended intentionally anyway.)
Now when I see something go viral, I try and see why. What was the message? What was the point? And where did they share it? Those sort of things. Is it something that I can recreate for myself? Reverse engineering how something worked is a great way to figure things out.
So a couple of days later it came up again and I finally clicked the video link. My husband was with me and so we sat and watch mesmerized and laughing for a full 2 minutes of the comercial.
Here it is, just in case you missed it.
It is genius. The why is very clear. The how is clear and the what is also clear. And the best part they never really had to do some crazy pitch to get you to even click over to their site to see what it is they sell.
And you would think it would stop there right. That commercial nailed it. And then today I found this video.
I shared this to show how nailing your message so clearly can help people not even question whether or not you can help them or what you are all about. Get precise, get clear, start your message with your why. And then start sharing that message.
Blogging is one form of being really able to share our thoughts. I want to help you make your message clear because I have flounder around. I know how hard it can be to feel like you have to write one way in order to help others. Let me save you a few weeks, months, or even years. Create your message now. Keep it simple, straight forward, and most of all you.
Happiness, Health, Wealth, and Freedom,
P.S. Want me to help you craft your message or share more with you on how to blog better? Then send me a message on my Fan Page. It is the fastest way to get in touch with me.